Amazon Alexa Could Soon Replicate the Voice of Family Members, Even if They're Dead

Alexa might soon replicate the voice of family members, even if they're dead. The capability is in development and would allow the virtual assistant to mimic the voice of a specific person based on less than a minute of provided recording. Amazon did not provide further details out the feature, which is bound to spark more privacy concerns and ethical questions about consent. Where are the laws that regulate this sort of thing?