EP012 - John Coyle on Why Creative Isn't Your Biggest Lever & Usefulness of Mall Kiosks
Whale Informed by Triple Whale
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Y, I'm in on That Now.
A lot of times, a getting the right organization and attribution on your data is key. The creatives job is just do two things: One, get attention; Two, high light the strongest element of that strong offer. A lot of times it's hard to formulate but figuring out "the true mote" can be very instructive for brand owners.
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