Savvy Secrets for Authors to Soar eMail List 05-05-2022
Author U Your Guide to Book Publishing
00:00
The Importance of Writing to One Person
Mentally, it's impossible for me to think i'm writing to yoa forty, five to 65 year olds. But i can visualize having a conversation with one person. And this also ties into email and marketing in general, and that if you're trying to appeal everyone, you're often going to appeal to to no one. So actually, by going narrow and focusing your approach to the ultimate nich, the ultimatenich is a single person.
Transcript
Play full episode
