4min chapter

Decoding the Gurus cover image

Interview with Renée DiResta: Online Ecosystems, Disinformation, & Censorship Debates

Decoding the Gurus

CHAPTER

How Facebook and Twitter Created a Moderation Framework to Promote Content

Facebook, Twitter and YouTube to a large extent created moderation framework called remove reduce inform. Remove was became down, right? It comes down, it's gone. Reduce was it gets throttled in distribution - that's how reduce works. Inform is puts up an interstitial, literally the content gets labeled. Sometimes now, but not in the very beginning, the content being labeled will also trigger some sort of down ranking. What do you want has to be the question that we ask when people are positioning themselves as defenders of free speech, says Mark Zuckerberg.

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