Impact of Magic Johnson's Starbucks on Local Entrepreneurship

There's been a lot of research showing how third spaces — a place that isn't the home nor the workplace — have brought communities together, even catalyzed revolutions. New research shows that coffee shops in particular could be key to sparking new businesses, too.

Today on the show, caffeine-fueled entrepreneurship. We go back a few decades for the story of how Magic Johnson partnered to build Starbucks cafes in Black and Latino neighborhoods, and how new research has shed light on how Magic's plan changed entrepreneurship in those communities.

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