The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

537. Unlocking Behavioral Secrets of Iconic Brands

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Semmelweis Reflex and Resisting New Ideas

Michael Aaron and Richard retell Semmelweis's story to illustrate why people reject new evidence and how to persuade clients.

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