Since the start of your business in 1984, and this is really now just focusing on some of the restaurant work you've done, I want to talk about so much more. In addition to working with Bobby Flay as you mentioned Jean-George von Derekten, Danny Meyer, Melba Wilson, Barry Steinlecht. You've been included into the James Beard Foundations of Who's Who. One thing that really struck me was that you said that the design of a restaurant is as important as the food.