Tim Burns used to run the promotional campaign for the Sweet Tango apple. He says apples now will be like every other item in the grocery store. "It is going to be a world of managed brands, just like the soup aisle"
Today on the show, how we got from mealy, nasty apples to apples that taste delicious. The story starts with a breeder who discovered a miracle apple. But discovering that apple wasn't enough.
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