There's a ratio of sugar to fat to salt in breast milk. And that is particularly, it's a bliss point and it's in ice cream. Funny enough, it's also in crisps if you take the carbs to be the sugar. It's not just us who are stuck in the junk food cycle. Those food companies, if they decided not to do that individually, the CEOs, they would just lose share to another food company or be fired. So it's it's a systemic problem.

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