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Episode 225: Aligning Pricing With Product and Customer Segments with Dan Balcauski

Product Thinking

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Navigating Enterprise Pricing Strategies

This chapter examines the intricacies of establishing effective pricing metrics for enterprise products, focusing on outliers and usage-based models. It highlights the challenges faced in transitioning pricing strategies, particularly when integrating AI components, while advocating for simplicity and alignment with customer value. The conversation underscores the importance of viewing pricing as an ongoing process that requires adaptation, governance, and a clear understanding of customer needs.

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