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Big Technology Podcast
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Navigating Soft Power Through Leadership Interviews
This chapter examines the concept of soft power as expressed through high-profile interviews with corporate leaders, focusing on a recent contentious discussion featuring the CEO of X. The narrative highlights the CEO's struggles in maintaining composure and delivering effective messaging, drawing parallels to sports interviews to illustrate the challenges leaders face under pressure. Additionally, the chapter reflects on the implications of such public appearances for organizational reputation and the future of leadership communication.
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