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5min chapter
The Number That Will Scale Your Business More Than Anything Else | Ep 739
The Game w/ Alex Hormozi
Understanding the Essential LTV to CAC Ratio for Business Growth
This chapter focuses on the significance of the Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio in business success and growth. By exploring a case study of a Facebook ads agency, the speaker highlights the repercussions of misjudging this metric and the crucial role it plays in strategic decision-making.
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