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017: How a $2B Brand Used Community to Drive Growth with Jonathan Cronstedt — Part II

Ten Years In The Making

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How to Facilitate Conversations at Trade Shows

It's what these guys love doing. Totally. There was a system of, okay, here's how we're going to facilitate the conversations. And it sometimes is just work. Like if it with, you know, if cold email through LinkedIn that was shittily written and copy and pasted work, everyone would be rich. So I think that there are a lot of those opportunities to bring exactly that energy.

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