Evolving Experiential Marketing in Media

Vox Media C.E.O. Jim Bankoff joins Dylan for a deep dive into the company’s evolution following a recent investment that now values the business at $500 million, roughly half what it was worth a decade or so ago. They dig into Vox’s strategy around talent-driven content, the central role of their podcast network, the enduring value of their legacy print publications, how the company is adapting to industry headwinds like A.I., and much more.

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