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#235: Dave McKay, President and CEO of RBC – Go public with your big goals

How Leaders Lead with David Novak

CHAPTER

Strategic Sponsorships and Corporate Growth

This chapter delves into the complexities of corporate sponsorship decisions using a notable musical tour case, examining the balance between risks and rewards. It also reflects on the evolution of a major financial institution under its CEO, focusing on strategic planning for domestic and international market expansion.

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