The Role of Platform Functionality in Distraction

I've always struggled with the fact that why aren't we custom creating unique content for unique platforms in meaningful ways? And as an industry, we're not used to that. So people just need to understand that each platform and each format within each platform is bound by this range of attention that it can achieve regardless of all these things. You'll see at least at the top of that range, but deviating outside of that very, very rarely see it.