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Ikea and Walmart are leading the resurrection of jute in India

Daybreak

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The Rise of the Jute Sector in West Bengal

Raunak: For the longest time, farmers have had the worst end of the stick in the jute sector. But now that seems to be reversing and financial condition of jute farmers is improving. We also spoke to mill workers who form an important part of the base of the jute supply chain. They say things are not so hunky dory for them with bad working conditions and temporary workers being replaced by permanent ones. And coming up next, Bangladesh emerging as the biggest threat to India's reviving jute sector could make things worse for these workers.

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