Decoder with Nilay Patel cover image

How big companies kill ideas — and how to fight back, with Tony Fadell

Decoder with Nilay Patel

CHAPTER

The iPhone's Journey: Innovation and Conflict

This chapter explores the real origins of the iPhone, tracing its development against the backdrop of competition with feature phones and the challenges of integrating new technology. It highlights the internal dynamics at Apple, detailing the conflict between leaders which spurred innovation, as well as the collaboration navigated among teams to refine software tailored for mobile devices. Through recounting this intricate process, the chapter demonstrates how creative tension and strategic decision-making propelled Apple into the mobile market.

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