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BT's EE Talks, Journalism and PR, Ofcom's Review into C4, London Weeklies Launch

The Media Show

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Challenges and Prospects for Channel 4 in Public Broadcasting

The chapter delves into the challenges faced by Channel 4 in maintaining its position as a key public service broadcaster, particularly considering a shift in viewer habits impacting advertising revenue. It highlights concerns over the generation gap in viewership habits, the decline in reach, and the strategic approach to digital broadcasting challenges. Despite challenges, the chapter ends on a positive note about Channel 4's financial outlook and the evolving landscape of public service broadcasting.

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