The Rise of Direct-to-Consumer (DTC) Startups in E-commerce

This chapter discusses the success and challenges faced by direct-to-consumer (DTC) startups in the e-commerce industry, including the shift towards online shopping, funding raised, and difficulties in achieving strong exits. It highlights the struggles of companies like Casper and Blue Apron due to increased competition and costly customer acquisition. The chapter also explores the dynamics of the DTC landscape and the importance of having a differentiated value chain.