To make sure you're set up for success

Yeah, an interesting question around that is Can you actually have a delighter that appears in in the upper left quadrant of the matrix because What i'm thinking about is This the lighter if you don't have is another problem probably is not a high importance under submit

Yeah, well, I would argue so the thing I would say if we go back to the importance satisfaction I think the lighters can add satisfaction so they can move things to the right right for a given need, right? So Um, yeah, I'd love I love your question The the importance just depends what what problem did that the lighter solve address if it solves a high importance problem Then it then it you know, then it's delivering a high importance problem,

right? Yeah,

but usually you know that usually it's it would be if it's going to create a lot of value like so Just to stick with instagram for example What made instagram so good and when they came into the mobile photosharing market They quickly became number one. They never looked back And if when I asked people what's the number one when you think about what they did to to be so popular What was it? They usually the first answer I get is filters Oh, they had those amazing filters for your photos The next thing I like to say to people is great is filters a solution or a problem It's a solution which is fine We use a y-hack when we have I call it solution pollution when you have solution pollution perfectly fine You do a y-hack and you say okay. Why? There's here's solution pollution Why are filled? Why were filters valuable to you as an early instagram user and people say things like makes my photos look better Makes my photos look more creative more professional stuff like that,

right?

Yeah, but then I say great when filters first came out on instagram where they have where they have must-have or performance or delighter They were a delighter because nobody else have them, right? So so delighters can I mean though? I think what I would say to agree with you is Having only a delighter is not usually enough you have to outperform on something right? It's nice to have with the lighter, but it's more like a bonus You got to have some raw outperform You got to be fast or cheaper or something you got it, you know something and then that's like the cherry on top and then what I like to say is When I've analyzed a lot of products through this lens is Time and again when you see some product that came out and it was just hugely successful Instagram uber airbnb It's a combination of a clear performance that they had Plus like a delighter and it's like this, you know,

that's a very strong combination.