How MLS, Apple can maximize Leo Messi’s time in America — and a discussion about NBA Finals and Stanley Cup Final viewership
Sports Media with Richard Deitsch
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The Rise and Fall of Major League Soccer
I love doing games at nighttime, Richard. One of the biggest struggles that I had with ESPN and the programming that came with that was doing games at 2.33 o'clock in the afternoon. Games under the lights this league is different. It is ruthless. There is an energy that is hard to compare with other sports. You know how Die Hard St. Louis in me? That's Saturday nights because I haven't had over the last five, six years a ton of night games. And so I'm grateful that Apple as a partner of Major League Soccer said, let's do this and let's go after it.
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