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S06.Ep15 - What Smart Brands Do Differently with David Aaker

JUST Branding

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Evolving Branding Strategies

This chapter delves into the motivations for updating branding strategies in light of changes in the marketing landscape over the past decade. It highlights critical concepts such as brand equity, relevance, and the five Bs, which encapsulate the multifaceted nature of branding. The discussion underscores the significance of brand loyalty, portfolio management, and the role of partnerships in establishing a strong brand identity.

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