There is perhaps a connotation affiliated with negotiation. Here in the united states, we don't negotiate as often as people do in other countries. And so when people think about shrewd negotiators and they think about highly competitive people, those folks are engaging in a process that is just simply hard on relationships. So i think some of the connotation is accurate in terms of the description, but i think there's easy ways to overcome it once you understand this process more fully.

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