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255: Creating an Engaged Community: Owned Media Series Episode 3

Destination Marketing Podcast

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How to Use Entertaining Content to Create a Community

Stuart: I think we've been so conditioned to create content that's destination centric. How do you identify the stories within your destination? He says every destination has stories worth telling and that are entertaining. Stuart: We spend a lot of time internally and with your team talking through that kind of thing.

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