Origins and Growth of Longreads

Peter Rubin is head of publishing at Automattic and an editor at Longreads, a website that curates longform stories and publishes original writing. In this conversation with host Daniel Spielberger, Peter chats about the art of the longread, internet curation during the post-Twitter age, the IP potential of longreads, and the attention economy. 

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Music by KT The Terrible