4min chapter

The CPG Guys cover image

Bev Alc Retail Media with Drizly's Amit Patel

The CPG Guys

CHAPTER

Bevalk - The Next Big Thing?

Peter Amat: Performance media is still very much in the nascent stages for Bevalk. Our current strategy is very much focused on wanting to bring more omni-channel holistic approach rather than piecemeal tactics together. We want to help continue to partner with our ad partners to now figure out how do we create a full omni- channel approach that starts very, very high level of funnel all the way down to purchasing tent. And I think that's going to be a big focus for us in 2022 and 2023.

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