He Can Make Anyone Look Good | Chris Do
Leveling Up with Eric Siu
Introduction
This chapter explores the significance of building a genuine personal brand, debunking common misconceptions. It emphasizes the need for authenticity, vulnerability, and emotional connection with the audience while highlighting the value of sharing personal stories with purpose.
Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal brand, while also sharing insights on scaling his mastermind. The conversation touches on overcoming the fear of judgment through self-love and highlights the value of storytelling and finding the right mentor for personal growth. Tune in for quick and valuable advice on meaningful connections.
Watch the full interview here: https://youtu.be/oDJ2VOHgThk
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TIME-STAMPED SHOW NOTES:
- (00:00) Introduction to personal branding and the significance of authenticity
- (01:00) Personal branding's demand for vulnerability and genuine audience connection
- (03:05) Sam Evans inspires Chris Do to launch a mastermind
- (06:26) Different approaches to structuring a mastermind
- (07:37) Details about Chris Do's mastermind and its pricing
- (07:58) Marketing and recruitment strategies for the mastermind
- (10:35) Eric Siu asks about the revenue range that is a good fit for the mastermind
- (12:20) Eric Siu praises Chris Do's approach to masterminds and suggests the possibility of coaching for equity in the future
- (14:13) Chris Do discusses the tailored approach to coaching, providing curated content recommendations based on individual needs and goals
- (17:28) Chris Do discusses his ambition for the mastermind component
- (20:26) Chris Do shares the reach and engagement on social media platforms
- (23:57) Chris Do explains his approach to LinkedIn posts and engagement
- (27:52) Writing from a place of emotion to engage readers
- (28:14) No engagement groups or artificial methods used on LinkedIn
- (29:57) Using the work detox to rest and gain clarity on problems
- (32:05) Writing about topics that inspire or frustrate
- (34:14) Elon Musk's impact on Twitter and his companies
- (35:06) Chris Do discusses his approach to finding good problems to solve
- (36:01) Chris Do shares the structure of his creative team
- (36:58) Chris Do's monthly spending on content
- (38:14) Chris Do shares his thoughts on the success and popularity of creators
- (39:53) Chris Do on Gary Vaynerchuk's content
- (41:31) Creating good content that resonates with the audience
- (42:30) Learning to care less about what others think
- (43:24) The significance of self-love and personal development in relationships
- (45:51) Story of "The Missing Piece" and the importance of self-acceptance
- (48:09) The power of storytelling in understanding oneself
- (49:54) The self-concept and its impact on branding and identity politics
- (51:50) Self-acceptance and personal branding
- (52:18) Formation of self-identity in childhood
- (56:17) Importance of finding the right coach or mentor
- (59:43) The value of coaching advice ($312,000 saved)
- (01:00:48) Coaches should be chosen based on substance, not accolades or reputation.
- (01:04:27) Chris Do's book "Pocket Full of Dough" contains lessons from his business coach.
- (01:04:46) How to find Chris Do online
- What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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