Lenny's Podcast: Product | Growth | Career cover image

Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding)

Lenny's Podcast: Product | Growth | Career

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Streamlining Data Integration and the Role of Linguists in Brand Naming

This chapter explores One Schema's new product launch, aimed at simplifying the intake of data files through AI-driven automation for data transformation and validation. The discussion also highlights the vital role of linguists in selecting culturally relevant brand names during the product development process.

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