This week on the New Music Business, the 4-piece Georgia band Walden breaks down their fully independent and successful Where’s Walden Tour that grossed $80k and carried them across the entire U.S. with only a $50 budget.
3:18 Welcome
3:53 The Where’s Walden Tour
9:03 Booking and outreach from start to finish
12:58 Breweries vs. traditional music venues
16:42 With a little help from Indie On The Move, Yelp and Facebook
22:32 No show close calls
31:27 Interactive website tour map
35:46 Inside the Where’s Walden Tour poster
38:06 Merch game
38:55 Cold pitch emails and negotiations
48:18 Merch game (continued)
55:18 What they would have done differently
1:05:47 How they grossed $80k
1:15:08 Final question
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Connect with Walden:
Website: https://whereswaldentour.com
Instagram: https://www.instagram.com/waldengrams
TikTok: https://www.tiktok.com/@whereswaldentour
YouTube: https://www.youtube.com/channel/UC6riyJ3_-KFkZBDKYZ9t89Q
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
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