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289 - Ask Me Anything with Chris Walker: Episode 2 | Demand Gen Live S2 x80

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How to Make a Content Production Engine Work for You?

Linton tolatit: I'm already pulling the organization more and more. The thing that i've seen work, wey more is that you figure out how to make it work, and then you know who you need to hire very well. It's almost like doing it in the reverse. You're much more likely to attract a high potential or high performing person if they can see themselves plug into it. Linton says he has been amazed at how many people just never look at it further than one step away from him. They'll ask questions, but then go a bit further with their answers. And so there's an element of 'you got your hands dirty' when dealing with

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