Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast cover image

Why Companies Fail At International Expansion -- Lidia Infante // Rise At Seven

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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How to Internationalize Your Content Using Atraflang

Lydia infante is the senior international s e o lead at rise at seven. She walked us through some of the complexities, both non technical and technical, when it comes to internationalization of content. "You need to have someone that's going to be able to localize a content, not just translated indefinitely," she said.

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