The Growth Equation Is Now Scientifically Validated

It is, you know, it validates us but maybe not too much so that we go off the reservation here. Right and I do think that it's also a moment to express gratitude not only to authors of this study but just to the people and the trenches doing the research. In many ways our job is a lot easier because we get to look across all of its primary research where people go into silos and use words like goal centrality theory. We couldn't do it without the foundational work of academics that are in the trenches so it's not neither or it's a both-and.