The CRO Spotlight Podcast cover image

The Modern Revenue Model, With Luigi Prestinenzi

The CRO Spotlight Podcast

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The Role of the CRO in Sales

A lot of companies create a risk when they just get a really good sales lead and say, right, you're now chief revenue officer. And all they do is kind of continue to go into deals and deal management,. They're not thinking about how does marketing integrate with this? How are they working together? That's what I fundamentally see the CRO role.

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