How To Avoid Costly Mistakes in Real Estate Team Expansion with Marissa Canario | Ep 089
Real Estate Team OS
Outro
Ethan closes, shares links to Marissa's Instagram and resources, and thanks listeners.
What if your biggest mistakes became the blueprint for your next business?
That’s exactly what Marissa Canario is doing with Apex Realty Group, which she’s building from Milwaukee, Wisconsin.
After building a 7th-level insurance agency and after opening 168 markets (yes 168!) as a real estate leader on a national expansion team, Marissa’s now taking lessons learned to build again - with deeper obsession and a clearer value prop.
She shares the key to improving both agent experience and client experience. She details her segmented approach to onboarding (and re-onboarding) agents. She explains the pitfalls to avoid in market expansion and when to know if you’re ready. And she shares a vision of teams getting larger and larger in the years ahead through mergers and acquisitions.
Watch or listen for Marissa’s insights into:
- Why obsession with agent experience and client experience drives success
- What was required and what was learned by opening 168 markets in a real estate team expansion
- How to improve communication and get more done by meeting people where they are
- How to turn past mistakes into a tighter, more focused model with a clearer value proposition
- How Marissa’s segmenting and improving “one of the most important factors of your entire foundation and one of the most difficult to get correct” … agent onboarding
- Why to celebrate more (and more specific) agent milestones
- AI and ISAs as new leverage points for real estate teams
- Ways to make technology amplify rather than replace real estate agents (and what that means they should focus on)
- How self-awareness, network strength, and sufficient capital set you up for market expansion success
- Why mergers and acquisitions will drive larger teams and what your participation in that growth might look like
At the end, learn about the value of integrity, the ends of toilet paper rolls, the bottoms of shampoo and ketchup bottles, and fewer business books.
Episodes mentioned:
→ AI Voice and Texting with Kyle Draper and Tiffany Gelzinis
→ Redefining the Role of the Real Estate Team Leader with Keith Anderson
→The Roll-Up Strategy for Business Growth with Sam Khorramian
Connect with Marissa Canario:
→ https://www.instagram.com/marissacanario/
Connect with Real Estate Team OS:
→ https://www.realestateteamos.com
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