Doing Customer Experience Right‬ with Stacy Sherman cover image

72. "Stopping The Stupid" For Better Customer Experience Outcomes Over Outputs with Anthony Coppedge

Doing Customer Experience Right‬ with Stacy Sherman

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Introduction

Anthony Koppage brings design, marketing, product and sales teams together through OKRs. He's leading this effort inside IBM's global digital sales. What does he mean by stopping the stupid to deliver outcomes over outputs? This is such an informative discussion and you will look at your business in a whole new way.

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