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67: Allen Gannett | You Don't Have to Be a Genius to Be Creative

The Jordan Harbinger Show

CHAPTER

The Tension Between the Familiar and the Novel

Creativity is about this tension between the familiar and the novel. We like ideas that are familiar enough to be safe but novel enough to be interesting. If you don't already know what's out there, you might actually create something that's just familiar, has no novelty.

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