Wright: Advertising is better than the game. We don't think people, you know, and their whatever drink, are going to stop watching the e the superbald go maka website. And so lake, i mean, shame and no, same. It's also the only ad we do that gets, you don't, depending on the creative be invited to shows and television. They play the ad for free, nastily. Taard about ask you to talk about it. I mean, like no other thing has anything like that, reachwise and attention wise. So it's incredibley. Even like the second place thing you would do, like a gramme's or