The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: The Chess.com Memo: The Most Untold Story in Startups; Scaling to $100M Revenue, 150M Members and 700 People, All with Zero Venture Funding | Erik Allebest, CEO @ Chess.com

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Creative Growth Strategies in Chess

This chapter explores how a chess platform adapted to funding constraints by focusing on innovative customer acquisition through content creation on platforms like YouTube and Twitch. It highlights the company's strategic partnerships with influencers, evolving metrics for growth, and the psychological impact of early wins on player engagement. The narrative also discusses external factors influencing subscription dynamics, including cultural phenomena and adaptability in entrepreneurship.

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