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Timestamps:

0:00 - The client you thought was a sure thing... then they left

1:00 - Why results aren't enough: The month 3 decision point

2:04 - Clients leave because they can't see what's next

2:45 - The math: $72K vs $120K with same client acquisition effort

4:07 - Part 1: Check-ins that actually matter (not participation trophies)

4:30 - Step 1: Acknowledge specific behavioral wins, not just scale wins

4:50 - Step 2: Reset the goal with specific next steps

5:10 - Step 3: Plant seeds for what's coming next

5:40 - Part 2: Milestone mapping - the game changer coaches miss

6:10 - The onboarding roadmap: Foundation, momentum, optimization, mastery

6:36 - Month 1 and Month 3 check-in examples

7:30 - Part 3: Offer upgrades before they think about leaving

8:10 - Week 9-10: The "what's next" conversation timing

8:35 - Three upgrade options: Maintenance, next level, add-ons

9:15 - Why this system removes awkward renewal conversations

10:15 - Common mistake #1: Waiting until week 12 to discuss renewal

10:54 - Common mistake #2: Generic "great job, keep it up" check-ins

11:30 - Common mistake #3: No clear phases or progression milestones

12:10 - This week's action plan: Audit, map, identify

12:42 - The retention mindset shift: Show them why leaving doesn't make sense

13:30 - Episode wrap: Stop chasing new clients, start keeping current ones

Key Takeaways:

Clients don't leave because you're a bad coach - they leave because they can't see what's next
Same 5 clients/month: 3-month retention = $72K/year, 12-month retention = $120K/year
Check-ins must: Acknowledge wins, reset goals, plant seeds for next phase
Milestone mapping starts on day 1 - clients need to see months 1, 3, 6, 12 before they start
Start "what's next" conversations at week 9-10, not week 12
Retention isn't convincing clients to stay - it's showing them why leaving doesn't make sense

Differenze narrative: Norma e il rapporto con Judd

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