The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

275.The Illusion of Choice with Richard Shotton

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Choice Factory: A Conversation With Richard Shotten

Richard Shotten: Google Scholar is a good place to go and search for things. The choice factory was one of the first really applied books that I came across, and I loved how much practical advice it included. There's an easy link so you can get your copy of the illusion of choice as well as Richard's first book, the choice factory,. And other related books and past episodes all within the show notes for this episode which are in the app you're listening to and at brainybusiness.com.

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