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The Playbook Of Learning In Public & How To Thought Lead (feat. Shawn @swyx Wang)

Build In Public Podcast

CHAPTER

The Secret to Human SEO Is Two Words

The trick to human SEO is this phrase I've called two words. Identify the two words that succinctly position yourself against the rest of the orthodoxy in your discipline. Two words are the atomic unit, the smallest possible expression of a brand of an idea. And it should be as few syllables as possible, because then it will spread.

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