ABM Is Good B2B

There's a lot of what makes ABM great, but the difference is it allows us to focus on personalization and good experiences surrounding the buyer with things that matter. I think data that you get from event vendors is pretty lead centric. There are a bit of laggards in this transition to an account centric motion. And so what I would recommend and what we did at Terminus actually is to break all the data down, map everything to accounts and to start with fit first.