The Importance of Confirmation Bias in Decision Making

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In your book, you talk about the way people make decisions whether they realize it or not. And there was a separate place in the book where you said that if people go into a situation with a preconception or an assumption, they will actively resist the new information that may change their minds. So could you talk about that? Whether is this tendency to see information that supports to seek out information that supports your point of view and to reject this or not even find information that doesn't. Confirmation bias. Yeah, and there are nuances and people do resist nuances. We work so hard at getting opinions and getting that we don't want to give them up.

Conveying the right type of information for a group so that they can make accurate decisions can be challenging. Barbara Tversky, Professor Emerita of Psychology at Stanford University and Professor of Psychology at Teachers College at Columbia University, alongside our take-over hosts, Barton Friedland and Jarno Kartela, uncover how people think about the physical and digital spaces they inhabit and how those are used to think, to communicate, to create, and of course, to decide. If you are a business leader, wanting better tools for understanding context and meaning in your teams, this is the podcast for you.