The Importance of Confirmation Bias in Decision Making

In your book, you talk about the way people make decisions whether they realize it or not. And there was a separate place in the book where you said that if people go into a situation with a preconception or an assumption, they will actively resist the new information that may change their minds. So could you talk about that? Whether is this tendency to see information that supports to seek out information that supports your point of view and to reject this or not even find information that doesn't. Confirmation bias. Yeah, and there are nuances and people do resist nuances. We work so hard at getting opinions and getting that we don't want to give them up.