So you’ve nailed your product positioning. Now what?
Positioning with April Dunford
The Role of Regional Positioning in Sales
A lot of the things we were doing that were regionalized were either opportunistic to take advantage of a special opportunity or it was localization around our proof of value. I have not seen many examples where the core positioning itself had to be different in a particular region. In this one very specific example, we had a very strong competitor in Asia and when we went into the Asian market,. We had a slightly different positioning because they were very, very strong in one area That normally would be a differentiator for us in all the other regions. But in Asia it wasn't because we had this one particular strong competitors in Asia.
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