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Cultivating good power with longtime IBM CEO Ginni Rometty
ReThinking
How to Build Belief in Design Thinking
IBM hired a fellow and said, okay, I believe this thing about design thinking. We did these pilgrimages, started with teams of multidisciplinary five and ten at a time. In a year we got to two thousand and then in two and three years we were at ten and twenty thousand. And soon we trained a hundred thousand. It is like hard work to do change. Like it's science to get people to embrace and change and believe.
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