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My Crowdfunding Failure: A Post Mortem with Andrew Lowen

The Board Game Design Lab

CHAPTER

How to Make a Kickstart Campaign Work for You

When a kickstart campaign fails, I find it's generally because of one of three things. The simplest one is oftentimes relegated to new creators that didn't have an audience. If nobody knew about your thing, it might be the greatest thing. But then it'll it dies in silence on Kickstarter. It's not just about your business but also realizing that whatever you're promoting doesn't see enough value for people to back it.

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