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Testing Business Ideas – David Bland on The Product Experience

The Product Experience

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Strategic Experimentation and Team Dynamics

The chapter explores the challenges and importance of strategic experimentation in business, emphasizing the need for a 12-week cycle to validate ideas effectively. It discusses the role of engineers in the testing process, considering their insights and involvement in workshops as crucial for project alignment. Additionally, the conversation delves into team dynamics, statistical validity, and the transition from learning to building in product development cycles.

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