Not All Growth Is Good—Here's How to Get It Right
The So What from BCG
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Navigating Growth Strategies
This chapter explores insights from two decades of data on business growth, emphasizing that exceptional success is achieved by a small percentage of companies. It highlights the importance of understanding a company’s starting point and adapting growth strategies accordingly, using case studies like Fujifilm and Kodak to illustrate the consequences of strategic missteps. Additionally, the chapter outlines six growth archetypes and emphasizes that growth is attainable for all organizations with the right approach and awareness of market dynamics.
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