2min chapter

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Paula Scher – The Greatest Risk Is Not Taking One

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CHAPTER

The Importance of Taking Risk

I feel like there's this whole dialogue that's kind of happening around risk-taking these days. I don't think of myself as a huge risk-taker, but more of a calculated risk-taker. Not to do it is much more of a risk than doing it because you risk everything by not developing and growing. It's like if you don't exercise, you're gonna get flabby. That's the way it works.

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